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A VARX Measurement of Advertising’s Spillover Effect across IT Technology and Wireless Communication
  • 期刊名称：Applied Mechanics and Materials
  • 时间：2013
  • 页码：2015-2021
  • 相关项目：体育赞助对品牌资产的提升及其作用机制研究
作者： Zongjin Liu|Yang Yang|Zheng Fang|YanyanXu|
同期刊论文项目
体育赞助对品牌资产的提升及其作用机制研究
期刊论文 34 著作 1
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