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Cause Marketing Effectiveness and the Moderating Role of Price Discounts
  • ISSN号：0022-2429
  • 期刊名称：Journal of Marketing
  • 时间：2014.11
  • 页码：120-142
  • 相关项目：体育赞助对品牌资产的提升及其作用机制研究
作者： Michelle Andrews|Xueming Luo|Zheng Fang|Jaakko Aspara|
同期刊论文项目
体育赞助对品牌资产的提升及其作用机制研究
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