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Boost Keywords Conversion of Search Engine
  • ISSN号：1022-6680
  • 期刊名称：Advanced Materials Research
  • 时间：2014
  • 页码：1803-1806
  • 相关项目：体育赞助对品牌资产的提升及其作用机制研究
作者： YanYanXu|Pinjia Zou|Zheng Fang|
同期刊论文项目
体育赞助对品牌资产的提升及其作用机制研究
期刊论文 34 著作 1
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消费者调节聚焦对赞助评价的影响研究
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Advances in Product Harm Crisis
How to Design Mobile Advertising: A Field Experiment with Wireless Telecommunication Technology
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体育赞助中品牌熟识度和赞助形态对消费者反应的影响
消费者调节聚焦对赛事赞助效果的影响研究
时空供求因素对OTO企业交易成功率的影响——基于打车软件的实证研究
负面事件修复策略对品牌资产的影响
产品伤害危机应对策略效果研究