随着服务经济的兴起,服务创新对企业生存发展的重要性日益突出,成为企业获得持续竞争力的源泉。然而,我国物流业服务创新能力不足,不仅导致物流企业服务水平和效率低下,也难以满足顾客企业个性化需求,严重制约了企业发展以及长期合作关系的建立。将物流企业自主创新与制造企业协同创新整合到一个开放式服务创新研究框架,并通过企业访谈及问卷调查获取数据,探讨物流企业、制造企业创新投入及其协作对物流企业服务创新能力的影响发现,物流企业与制造企业的创新投入均能促进物流企业服务创新能力的提升,且这种提升作用呈现出边际递增趋势;物流企业与制造企业的跨组织协作对物流企业服务创新能力具有显著的正向交互作用。因此,开放式创新环境下,物流企业要提升服务创新能力,必须打破企业边界,与制造企业建立良好的协作关系。物流企业在服务创新过程中,一方面要加大创新投入力度,变被动创新为主动创新,通过服务创新来满足顾客需求,增加企业市场份额,开辟新市场;另一方面要开放企业创新边界,加强开放式创新,通过与外部创新合作伙伴的协作来提高企业服务创新能力。
With the rising of service economy,service innovation is important for the survival and development of enterprises;it is becoming the source for the enterprises to gain the sustainable competitiveness. However,the lack of capacity for service innovation will lead to the low level of service and low efficiency of logistics enterprises;and the lack of capacity for service innovation will also lead to the difficulties for the logistics enterprises to meet the individual requirement of customers , which will in turn constrain the enterprises' development and establishment of long term relationship. The authors integrate the independent innovation of logistics enterprises and the coordinated innovation of manufacturing enterprises into the same research framework of open service innovation,collect data through interview and questionnaire,and carry out research on the impact of innovation investment and coordination of logistics and manufacturing enterprises on logistics enterprises' capacity for service innovation. It is found that both the innovation investment of logistics and manufacturing enterprises will improve the logistics enterprises' capacity for service innovation,and this impact is marginally rising;the inter-organization coordination of logistics and manufacturing enterprises positively interact with each other. So,in the environment of open innovation,to improve the capacity for service innovation, logistics enterprises should breakthrough the border among enterprises and establish the coordinated relation with manufacturing enterprises. In the process of service innovation,the logistics enterprises should,first, increase investment in innovation,positively make innovation,meet customers' requirement by service innovation,expand their market share,and explore more new market;second,they should open the innovative border,strengthen open innovation,and improve their capacity for service innovation with the help of coordination with external innovative partners.