基于创新理论和动态能力理论,根据物流企业创新能力具体特征,可将物流企业创新能力划分为技术创新能力、过程创新能力、市场创新能力、产品/服务创新能力四个维度;而将社会资本领域对企业互动的研究延伸至市场营销领域,与物流外包理念相结合,可将制造企业—物流企业互动划分为结构维度、关系维度、过程维度三个维度.基于此,对具有合作关系的物流企业和制造企业进行双边调查,进而对97对相互匹配的样本数据进行实证分析发现,物流企业创新能力的四个维度与制造企业—物流企业互动的三个维度之间两两显著相关.而多元回归分析结果表明,对于企业互动的三个维度,创新能力四个维度中能够置于模型的维度和促进作用的程度均有较大差异;对于创新能力的四个维度,企业互动三个维度中能够置于模型的维度和促进作用的程度也均有较大差异.
Based on the theory of innovation and dynamic capability and the characteristics of capacity for innovation of logistic enterprises, we can divide the capacity for innovation of logistic enterprises into such four dimensions as the capacity for technological innovation, process innovation, marketing innovation and product/service innovation. We can also extent our analysis on business interaction in the field of social capital to the field of marketing. Combined with the idea of logistic outsourcing, we can divide interaction between manufacturing enterprises and logistic enterprises into such three dimensions as structure, relation and process. Based on this, with the help of investigation on logistic and manufacturing enterprises who have cooperated with each others and the empirical analysis on 97 sample data, the authors find that there is significant relation between the four dimensions of logistic enterprises' capacity for innovation and the three dimensions of interaction between logistic and manufacturing enterprises. The multiple regression analysis shows that, for the three dimensions of business interaction, different dimension of capacity for innovation will play different role in promoting and the level of them to be placed in the model is different, too; for the four dimensions of capacity for innovation, different dimension of business interaction will play different role in promoting and the level of them to be placed in the model is different, too.