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中文摘要：
河南省传统庙会数量众多、类型多样、历史悠久、文化深厚、特色鲜明,文化传承的意义重大。但庙会期间封建迷信活动充斥、假冒伪劣商品横行、文化失真、治安混乱等诸多问题,使其发展面临严重困境,亟需进行现代重构和机制创新。从传承创新的角度,需要明确传承主体、重构运营体制,挖掘文化内涵、重构活动内容,加强宣传推广、培育庙会品牌,扩大传承对象、重构产业关联,完善传承空间、健全保障体系。
英文摘要：
Henan traditional temple fairs are numerous and diverse, with a long history and profound culture and with distinct characteristics. The cultural heritage is of great significance. But a lot of problems exist during the temple fairs, such as feudal super- stition, fake and inferior commodities, cultural distortion and confusion of public security, environmental pollution, etc. , making temple fairs face serious difficulties and need modern reconstruction and mechanism innovation. This article puts forward suggestions on operating system, content, brand cultivation, industry associations, security system, etc. , hoping for the sustainable development of Henan traditional temple fairs.
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