面对上海文化创意产业集群存在“发展层次不高,覆盖面不广,产业群规模不大”的问题,文章在回顾和批评相关文献的基础上,对上海政府关于创意集群支持政策进行全面、系统的梳理。对于如何发展上海文化创意产业集群进行了思考和建构,提出了相应的政府支持文化创意产业集群的政策。这些政策包括:促进协同创新网络建设,实施系统性支持,促进文化繁荣,营造知识产权保护的社会氛围。财政资金发挥种子和杠杠作用,动员、整合多方资源、资金资本,投入到创意产业集群,扶持创意产品、创意品牌、创意企业走出国门。
In view of the problems of "low development level, narrow coverage and small-scale industrial clus- ter" that exist in Shanghai cultural and creative industry cluster and based on reviewing and criticizing relevant litera- ture, this paper reviews comprehensively and systematically Shanghai government policies for supporting creative clusters, discusses how to develop the cultural and creative industry cluster in Shanghai, and then puts forward the corresponding government policies for supporting cultural creative industry clusters. These policies include promoting collaborative innovation network construction, implementing systematic support, promoting cultural prosperity, crea- ting the social atmosphere of intellectual property protection, playing the financial role of leverage and seed, mobili- zing and integrating resources and capital into creative industry clusters, and supporting creative products, creative brands and creative enterprises to enter international markets