中文摘要：

[目的／意义]在微博广泛应用的大背景下，研究微博在图书馆阅读推广中的独特作用。[方法／过程]系统梳理高校图书馆微博阅读推广现状；以图书馆阅读推广专题微博——@大学生阅读分享平台为例，从阅读方向引导、阅读方法指导、阅读资源推荐、阅读活动直播、阅读体会分享等方面介绍阅读推广的主要内容及栏目，讨论具体的实施方式。[结果／结论]构建的@大学生阅读分享平台能以读者需求为中心，以读者发展为宗旨，以读者心理健康为目的，对于培养读者阅读兴趣以及促进读者全面发展具有积极意义。

英文摘要：

[ Purpose/significance ] In the wide application of the microblog, this paper is focused on the unique role of the microblog in the library reading promotion. [ Method/process ] This paper systematically sorted out the status quo of the university library＇ s microblog reading promotion, to the library reading promotion special microblog. Taking @ college students reading sharing platform as an example, it suggested that the main content and column could be introduced from the aspects of the reading direction guide, reading methods, reading resources, reading activities, reading experience sha- ring, etc.. Then,it discussed specific implementations. [ Result/conclusion] @ college students reading sharing platform can regard readers＇ demand as the center, put the readers＇ development as its tenet, and aim at the reader＇ s mental health. It has positive effect on cultivating readers＇ reading interest and promoting the readers ＇ comprehensive develop-ment.