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中文摘要：
在开展阅读推广活动时，需要采取相应的方法和形式。读者、读物、阅读环境是人们阅读活动的要素，也是开展阅读推广活动的着力点。阅读推广方式也是依据这三个维度形成的：一是以读者为切入点，二是以读物为切入点，三是以环境为切入点。
英文摘要：
We need to take appropriate methods and forms in reading promotion activities. There are three bas- ic elements in reading activities--the readers, the books, and the reading environments, which are also the focus of the reading promotion activities. Therefore, there are also three dimensions of reading promotion methods.reader as focusing point; book as focusing point; and reading environment as focusing point.
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