中文摘要：

[目的／意义]从探讨阅读推广活动的实践与理论的现状出发，指出分析阅读推广活动方式的产生机理的必要性。[方法／过程]从分析阅读推广活动产生过程强调需要注意的因素，提出影响阅读推广活动产生方式的3种属性：读者的阅读属性、图书的阅读属性、阅读推广的属性。3种属性相互作用，相互影响。[结果／结论]细化这3种属性，给出其要素、数值，推导出阅读推广活动基本方式、扩展方式和综合方式及其可能存在的数量。

英文摘要：

[ Purpose/significance ] In terms of the present situation of the theory and practice of reading promotion activities, it is necessary to study the generation mechanism of the modes of the reading promotion activities. [ Method/ process] Through emphasizing the process of reading promotion activities, it was necessary to pay attention to the factors of the reading promotion activities, and put forward three kinds of attributes affecting the modes of reading promotion activi- ties ： readers, books, reading promotion. [ Result/conclusion ] Three kinds of attributes are interacted, and mutually in- fluenced. After the refinement of these three attributes, this paper gives its elements, and numbers. Then, the basic mode, the expansion mode and the integration mode of the reading promotion activites are derived along with its possible number.