分析了影响出行决策的交通质量因素及重要程度,筛选了10个主要因素,运用需求层次模型构建了交通质量因素基本体系,利用探索性因子分析法构建了交通质量因素结构体系分析模型,基于结构方程模型模拟了出行者个体特征、成本约束、出行决策及交通质量因素之间的影响关系,基于出行意愿调查数据进行试验分析,得到了交通质量因素的二阶层次结构体系和结构方程模型路径系数图,分析了交通质量因素对出行决策影响程度的综合路径系数与不同城市等级交通质量因素重要性的数值特征。分析结果表明:交通质量因素结构体系的前2个因子共解释了84.9%的总方差,且2个因子载荷系数均大于0.6,表明交通质量因素结构体系具有合理性;试验数据的克朗巴哈系数为0.86,效度检验系数为0.84,具有较高的信度及效度;结构方程模型的复核效度整体平均值为86.9%,且各个路径系数的复核效度均大于80%,模型对任意样本适用性较好;按照重要度排序,交通质量前4个因素依次为可靠性、快捷性、经济性、舒适性,综合路径系数分别为0.78、0.73、0.67、0.60;不同城市等级的交通质量因素重要度具有差异性,超大型城市最重要的因素是可靠性,路径系数为1.44,而小城市最重要的因素是舒适性,路径系数为1.72。可见,针对城市居民对交通质量因素感知特征制定相应的改善政策,可提高交通质量改善的效率和有效性。
The traffic quality factors influencing trip decision and their importance were analyzed, ten primary factors were selected, and a basic system of traffic quality factors was constructed according to the need hierarchy model. A model analyzing the structural system of traffic quality factors was established by using the exploratory factor analysis method. The influencing relationships among personal features, cost constrains, trip decision and traffic quality factors were simulated and quantified according to the structural equation model. Using the travel intention survey data in an experimental analysis, a second-order hierarchical structure of traffic quality factors and a path coefficient diagram of structural equation model were established. The comprehensive route coefficient was analyzed to show the impact degrees of traffic quality factors on trip decision, and the numerical features of the importances of traffic quality factors in different urban levels were studied. Analysis result shows that the first two factors in the structural system of traffic quality factors explain 84.9% of the total variance, and the factor load coefficients of the two factors all exceed 0.6, which indicates that the structure system of traffic quality factors is rational. The Cronbach’s α and the validity check coefficient of test data are 0.86 and 0.84, respectively, which shows that the test data have good reliability and validity. The total average value of composite validities in structural equation model is 86.9%, and the composite validities of path coefficients all exceed 80%, which shows that the model can adapt to random sample well. According to the importance degrees, the first four factors of traffic quality are successively reliability, velocity, economy and comfort, and the comprehensive path coefficients are 0.78, 0.73, 0.67, 0.60, respectively. Furthermore, the importance degrees of traffic quality factors are different in different urban levels. The most important factor in super-large city is reliability w