中文摘要：

为探索如何促进城市居民自愿向可持续出行方式转移,本研究引入社会心理学中＂社会规范＂的概念.在对其细分的基础上提出了不同内化程度的社会规范影响个体出行行为的路径模型.通过网络调查获得上海居民的意愿及出行行为数据,采用logistic和线性回归的方法验证了假设.结果表明,主观规范、个体规范直接影响个体公共交通出行意愿并进而影响其公交出行频次;而描述性规范对公交出行意愿既有直接影响,也有通过＂私家车保有＂中介的间接影响,同时还直接影响公交使用频次;个体的私家车购置行为,则主要受到月收入和描述性规范的影响.

英文摘要：

To promote voluntary shift to more sustainable urban transport, this paper studies the modal choice behavior from a social psychological perspective, with constructs of social norm. A path model is proposed considering impacts of three different kinds of social norms on travel modal choice behavior, and is calibrated with survey data from Shanghai, China. It demonstrates that subjective norm and personal norm influence public transport use intention and further the actual deeds, while descriptive norm influence public transport usage both directly and indirectly, via public transport use intention and private car ownership. Individual car ownership is jointly influenced by income and descriptive norm.