中文摘要：

目前,我国外贸企业加快从传统模式向跨境电子商务B2C方向转型,跨境电子商务B2C出口运作体系在客户类型、营销模式、支付方式和物流体系等多个方面与传统出口贸易存在很大差异。跨境电子商务人才缺口巨大,分析B2C出口业务市场分析岗位、产品开发岗位、平台管理岗位、网络营销岗位、价格管理岗位、客户关系管理岗位、物流管理岗位和客户服务岗位的人才培养方向。提出高校需要整合相关学科的教学资源,创建跨境电子商务的跨学科＂课程群＂,通过政府、高校和企业共建形式,建立富有区域特色的跨境电子商务人才培养基地。

英文摘要：

At present, China＇s foreign trade enterprises speed up the transition from the traditional mode to cross - border e - commerce B2C export. Cross - border e - commerce B2C export operation system is different from the traditional export trade in many aspects, such as customer type, marketing mode, payment methods and logistics system. There is huge gap with cross - border e - commerce talent. Personnel training direction of market analysis, product development, platform management, net- ＂work marketing, price management, customer relationship management, logistics management and customer service for B2C ex- port are analyzed. It is suggested to integrate the teaching resources in related disciplines of universities so as to create ＂curric- ulum group＂ for cross - border electronic commerce, It is proposed to establish cross - border e - commerce talent training base with regional characteristics through cooperation among the government, universities and enterprises.