对于处在“蹒跚”起步阶段的移动健康与智慧医疗产业,市场与技术的双向互动关系使得该产业的商业模式正处于持续分化与聚合的震荡过程中。在勾画出当前商业模式的创新地图基础上,系统研究了商业模式与产业生态网络关系。研究表明,新技术作为该产业的临时性进入壁垒,将会随着时间逐渐消失,那些拥有生机勃勃生态网络的市场先行者将会获得规模经济,从而产生可持续性进入壁垒。要使产业生态网络实现有机成长,运营主体须在生态网络的顶层设计、合作模式、创新战略以及生命力评估等四个方面建立起有效的管理机制。
As for the mobile health and smart medicine industry which is at the "staggered" stage, two-way interactive relationships between market and technology are making the industry's business model in the process of differentiation and polymerization. On the basis of outlining the current business model innovation map, the relationship between business model and industrial ecological network is systematically studied. The research shows that temporary entry barriers of new technologies will gradually disappear. Market pioneer with full of vigorous ecological network will achieve economies of scale, thus to generate sustainable barriers to entry. To achieve organic growth of industrial ecological networks, management mechanism with aspects of ecological network's top design, multilateral coopera- tion mode, the innovation patterns and the vitality evaluation needs to be established.