中文摘要：

“消费的伦理”是对人们消费行为本身的道德合理性的理解，即消费行为的内在道德意义和价值尺度。“伦理的消费”是对人们消费行为的价值评价和道德规范，也就是消费行为应遵循的道德秩序和道德规范。这两个相互关联的方面，共同构成了消费伦理的丰富内涵。

英文摘要：

＂Ethics of consumer＂ means understanding of the moral character of human consumption activities, in other words, understanding of the inherent moral significance and value scale of the consumption activities, it relates to understanding of the value of the act itself. ＂Ethical consumption＂ is on the valuable evaluation and ethical standards of human consumption life, that is, consumptive behavior should follow the moral order and moral standards, it is about understanding of the relationship between human consumption life and human moral life. These two interrelated aspects collectively constitute the basic content of the ethics of consumption.