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中文摘要：
在电子口碑研究中，早期学者们多关注电子口碑产生的前因与后果。然而，随着消费者利用电子口碑进行评价和决策成为常态，近期学者们更加关注电子口碑的使用过程。本文通过对近期电子口碑相关文献的分类整理，将电子口碑的使用方式归纳为评价分享和决策参考两种，并借助消费者行为的AISAS模型和网络传播理论进一步将电子口碑的使用细分为留、传、搜、用四个阶段，进而基于这四个阶段对近期的研究成果进行了综述，并对未来研究方向进行了展望。
英文摘要：
In electronic word of mouth （eWOM） research, early scholars have focused on the antecedents and consequences of eWOM. However, as consumers frequently use online re- views in the purchase decision process, the use process of eWOM has attracted more atten- tion from researchers in recent years.Based on systematic review of recent eWOM studies, this paper sums up the use modes of eWOM in evaluation share and decision reference, and divides eWOM into four stages, namely share, spread, search and action, based on AISAS model of consumer behavior and online communication theory.Then it reviews recent studies and points out the directions in future research.
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