本文从Web数据挖掘方法入手,介绍了企业竞争情报的获取方法,包括基于Web内容挖掘的获取方法、基于Web结构挖掘的获取方法和基于Web使用记录挖掘的获取方法,进而研究了基于web文本挖掘的竞争情报获取步骤,最后剖析了基于Web文本挖掘的企业竞争情报中客户知识获取的案例。
Proceeding from the Web mining method, this paper introduces the strategies to acquire enterprise competitive intelligence, including Web content mining, Web structure mining and Web usage mining. Then it focuses on the method of acquiring competitive intelligence through Web text mining. Finally, the paper gives an example of how to acquire the customers' knowledge through Web text mining.