本文主要采用网上调查方法,通过查阅竞争情报系统提供商所提供的产品应用案例以及竞争情报业界所发表的实践报告、文献著作等,选取金融业、制造业、通讯、医药、咨询服务机构等多行业若干重点企事业单位作为研究对象,收集其竞争情报需求及采集现状,并根据调查结果,从企业竞争情报需求和企业所采取的竞争情报采集方法两方面分析企业竞争情报采集特点及存在的主要问题,提出融入数据挖掘等高新技术,构建科学的、智能化的采集机制、策略与方法,是获取高质量竞争情报的有效途径,为后文探讨企业竞争情报智能采集策略提供支持。
In this paper, the authors make a detailed on-line survey of the status of enterprise competitive intelligence acquisition in order to support the further research in the subsequent work. First, the paper selects some typical enterprises from the financial, manufacturing, telecommunications, medicine, consulting and other industries to collect their needs and status by referring to practice reports, cases as well as works of literature. Next, the paper summarizes and discusses competitive intelligence acquisition characters and problems confronting most enterprises, and suggests an effective way by integrating data mining with competitive intelligence acquisition work to obtain high-quality competitive intelligence.