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中文摘要：
专家型教师的个人品牌是由新见、特长和风格等主要构件组成的,它不同于普通教师和一般意义上的优秀教师的个人特点,具有其自身的独特性。树立个人品牌,是中小学专家型教师培养对象教书育人、专业发展、自我实现和发挥作用的需要,应成为培养的目标取向。高校承担中小学专家型教师的培养,可通过导师制、完善知识结构、开展专题研究、发挥主体能动性等培养途径,以促进培养对象个人品牌的树立。
英文摘要：
Composed of new views,expertise and styles,expert teachers＇ personal brand is different from ordinary teachers,general sense of good teachers and has its uniqueness.It is necessary for the expert teachers in primary schools to establish a personal brand as they need to teach,make professional development and self-fulfill,so it should be goal-oriented of cultivation.To bear the responsibility of training the expert teachers in primary and secondary schools,colleges and universities could adopt tutorial system,perfect knowledge structure,carry out special studies and play the main initiative to contribute to the establishment of personal brand.
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