中文摘要：

从资源理论的角度出发,探讨了顾客资源对顾客价值共创能力的作用机理,分析了资源整合在其中的中介作用以及自我效能感的调节作用。利用对442名团队游客的调查数据,采用结构方程模型方法检验了研究假设。结果表明：在价值共创中,顾客的人力资源和关系资源均可通过资源整合的两个阶段——资源识取和资源配用积极影响顾客价值共创能力;资源识取对资源配用有显著的正向影响;顾客的自我效能感越低,资源配用对顾客价值共创能力的影响越大。

英文摘要：

From the perspective of resource theory,this paper explores the effect mechanism of customer participating on value co-creation ability.And it investigates the impacts of customer resources on customer＇s value co-creation ability,and the mediating effect of resource integration and the moderating effect of self-efficacy on this relationship.Based on the investigation in 442 team tourists,it uses the SEM method to test the corresponding hypothesises.The results show as follows：both human resources and relational resources of customers significantly impact on customer＇s value co-creation ability through two stages of resource integration which are the identification and acquisition of resources and the allocation and utilization of resources;the identification and acquisition of resources had a significant positive impact on the allocation and utilization of resources;the customer with lower self-efficacy,the greater the impact of allocation and utilization of resources on customer＇s co-creation ability.