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中文摘要：
基于刺激-机体-响应（SOR）模型和场所依恋理论，采用网络问卷调查方法收集数据，利用AMOS统计软件对服务场景中的社会线索同场所依恋之间的关系进行了研究．结果表明：服务场景中的社会线索显著正向影响顾客的认同感、归属感和社会支持感，上述变量将进一步引发顾客的场所依恋．此外，顾客的认同感、归属感和社会支持感对服务场景中的社会线索同顾客的场所依恋之间的关系存在显著中介效应．该结论更为深刻和细致地刻画了顾客在服务场景中的社会线索刺激下的心理机制，为服务场景中社会线索的有效管理提供了决策支持．
英文摘要：
Based on stimulus-organism-response model and place attachment theory, the relationship between social cues in servicecape and customers＇ place attachment was investigated using online questionnaire and AMOS software. The results showed that social cues in servicecape have a positive effect on the sense of identity, sense of belonging, and social support of the customers. These variables will further result in customers＇ place attachment. Moreover, the sense of identity, sense of belonging, and social support significantly act as a mediator between the social cues and customers＇ place attachment. This conclusion better reveals the mental mechanism of customers facing social cues in servicecape, which provides support for effective management of social cues.
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