在分析平台企业开放式服务创新内在机理的基础上,从双重社会资本嵌入视角,运用回归分析与SEM分析探讨双重社会资本、二元学习与开放式服务创新三者间关系。结果表明,本地社会资本对开放式服务创新具有负面影响,超本地社会资本对开放式服务创新具有正面影响,二元学习对两种社会资本均起到正向中介作用。最后,针对平台企业开展开放式服务创新的特殊性,得出管理启示:培育本地网络,降低创新成本;拓宽超本地网络,获取高异质性资源;开展利用式学习,夯实创新土壤;探索学习新方式,深度开发信息资源。
On the base of analyzing the mechanism of open services innovation on platform enterprises? it applies regressionanalysis and SEM ( structure equations modeling ) analysis to discuss the relationships between dual social capital duallearning and open services innovation from the perspective of social capital embeddedness. It demonstrates that local socialcapital has negative effects on open services innovation, while ultra-local social capital has positive effects on open serv-ices innovation, and both learning ways play intermediary roles in the relationship. Finally, it put forward inspiratiocording to the particularities of open services innovation of platform enterprises, including cultivating local networks to re-duce the costs of innovation, broadening ultra-local networks to receive high heterogeneity resources, launching exploita-tive learning to compact the soil of innovation, exploring new learning styles to carry out data mining deeply.