中文摘要：

基于行为主体的视角,对竞优的行为机理进行了系统的理论研究。首先,采用文献推演方法,对竞优行为的构成及相互关系进行了阐释;然后,使用隐喻研究方法,借用进化论、社会心理学和演化认识论等相关知识,对竞优内核的内涵、表现型和演化机理进行了研究;最后,整合以上研究,依据＂认知—信念—意向—行为＂的知行演化路径,描述了完整的竞优行为机理。研究结果为行为科学理论增添了新的研究内容,为竞优理论进一步的整合、完善及推广奠定了基础。

英文摘要：

Jingyou behavior is proposed on the basis of summarizing the development of human history and management practice of organization,which is a universal behavior mode.In order to better understand the regularity of Jingyou behavior and make the theory foundation for application,a systematic study on behavior mechanism of Jingyou is introduced from the behavior subjects＇ perspective： i） the structure and relationship of Jingyou is illustrated with literature research method;ii） based on the related knowledge of evolution,social psychology and evolutionary epistemology,the connotation,phenotypes and evolution mechanism of the core of Jingyou are researched with metaphor research method;iii） according to the evolution path of ＂cognitive-beliefs-intention-behavior＂,the complete behavior mechanism of Jingyou is given.This article adds new research contents to behavior science theory and makes a foundation for Jingyou theory＇s further integration,perfection and promotion.