中文摘要：

受作息制度和假期安排影响,景区客流量常表现为双休日显著高于工作日的特点,将此称为景区旅游的周末效应。区别于股市周末效应测度,构建适合测定旅游周末效应的理论方法,并以2014—2015年陕西华山逐日客流量统计数据为依据,对旅游业的周末效应进行定性观察、定量测度和统计检验。结果表明：普通周内华山景区存在显著的周末效应,淡季效应为23%—76%,旺季效应为6.8%—39%,淡旺季差异明显;周六周日走势一致,周六效应高于周日效应,平季相差40%。

英文摘要：

Influenced by rest schedule and holiday arrangements, the tourists on weekends were much more higher than workdays, which was named weekend effect of tourism. Different from the measurement of weekend effect in stock market, this paper constructed a theoretical method of tourism, and qualitatively observed, quantitatively measured, tested the effect based on the daily tourists of Huashan mountain from 2014 to 2015. The results showed that there was a significant weekend effect in ordinary weeks, differences between seasons were obvious, 23 % - 76 % for off season and 6.8 % - 39 % for peak season. The trends of Saturday and Sunday were consistent, Saturday effect was higher than Sunday effect and it was a differ- ence of 40% for shoulderseason.