将新能源汽车产业培育政策区分为供给侧和需求侧两类,搜集了政府、制造商和消费者在网络媒体所发布的与新能源汽车产业培育相关的政策文本、论坛发言、媒体采访等热点信息资料,应用文本挖掘和对应分析等方法对新能源汽车供给侧和需求侧两类政策实施过程中的政策意愿及其差异性开展分析。结果表明.政府、制造商和消费者在新能源汽车产业培育过程中的“政策意愿”存在一定的差异,政府对于基础设施、示范推广等供给侧方面的政策意愿相对较高,制造商对于金融扶持等供给侧方面的政策意愿相对较高,消费者则对于购置补贴、税收减免等需求侧方面的政策意愿相对较高。要提高新能源汽车产业培育政策实施中的精准性和有效性,就必须谋求“政策制定方(政府)”与“政策需求方”(制造商和消费者)在新能源汽车产业培育过程中政策意愿的契合共鸣。
The cultivation policies in new energy vehicle market are divided into the "supply" and "demand" sides. The government papers, forum comments, media interviews and other hotspot information delivered in public media related to new energy vehicle industry cuhivation are collected. Content analysis and correspondence analysis are applied to analyze the willingness and differences between the government,manufacturers and consumers in the implementation of the policy on the "supply" and "demand" sides. The results denote that there exist great policy willingness differences involved in the government, manufacturers and consumers in the course of new energy vehicle market cul- tivation. The high policy willingness of the government lies in the "infrastructure" and "demonstration promotion" on the "supply side", manufacturers' high policy willingness consists in "financial support" on the "supply side", and that of consumers centers on the "purchase allowance" and "tax reduction" on the "demand side" policy maker. To improve the precision and effectiveness in the implementation of new energy vehicle market cultivation, it's necessary to match the policy willingness between the government and the policy demanders (manufac- turers and consumers) .