目前有关顾客满意度方面的研究已经日趋成熟,但针对科技数据库网站的信息用户满意度的相关理论与实践却处于起步阶段.本文在揭示现有理论与科技数据库网站用户特征的基础上,设计了面向科技数据库网站的信息用户满意度测评理论框架.然后,设计调查方案采集实际数据,运用部分最小二乘法(PLS)构建了结构方程模型(SEM),验证了比较差异的关键维度以及信息用户满意的影响因素、影响机制和影响程度,揭示出科技数据库网站区别于一般商品与服务的用户满意度形成机理的特殊性.
Although the researches on customer satisfaction are well studied, the study on information user satisfaction for academic database website is only developing in the beginning. This paper develops an integrated framework for information user satisfaction measurement theory based on extensive literature review and the analysis of the characteristics for information users. Then following several hypotheses proposed based on the framework, more attention is given to the building of structural equation models by using Partial Least Square Method and hypotheses testing on the basis of the samples. As a result, the key construct disconfirmation and other factors influences user satisfaction are examined, and the particularity of information users' satisfaction formation is discovered.