中文摘要：

在总结国内外相关研究及文献综述的基础上,本文结合电子商务行业的特殊性,选取重点维度作为研究变量。运用问卷调查和深入访谈的方式了解这些维度与消费者惠顾意向的相关关系,提出相应的建议,进而提高消费者惠顾意向。

英文摘要：

On the basis of summarizing the domestic and international related research and literature review,combined with the particularity of e-commerce industry, to choose goods, security, store interface impression, logistics, after-sale evaluation impression emphasis dimensions as the research variables, with the method of questionnaire and in-depth interview to understand these emphasis dimensions and the correlation between consumer patronage intentions.Finally verified by empirical research on these emphasis impression dimension relationship with the consumer patronage intentions were positively correlated.Online shops according to the results of the study, combined with some practical problems, put forward the corresponding proposal, the owner can establish a good or unique store image, let consumer difference between each other, thus improve the patronage intentions.