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中文摘要：
中医药文化是中医药理论和实践发生与发展的土壤。分析中医药文化的核心价值在当代历史环境和语境下进行传承传播的困境与机遇,在反思总结的视角下,用反向格义的方法把传统理论、技术用现代话语诠释,创新传承传播模式,探索传承传播方式,使中医药文化核心价值发扬光大。
英文摘要：
The Chinese medicine culture is the soil for the origin and development of Chinese medicine theory and practice. The paper analyzed the difficulities and opportunities for the inheritance and spread of the core values of traditional Chinese medicine culture under contemporary historical environment and context. In the perspective of summarizing and reflection, we used modern discourse to explain traditional theory and technology by reverse analogical interpretation. In order to carry forward the core values of traditional Chinese medicine culture, we should innovate model and way of inheritance and spread.
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