欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
社会化媒体的蔚然兴起催生出社会化商务,吸引了学术界的关注。本文对社会化商务领域的国内外代表性研究成果进行述评,以把握研究规律,更好地推动社会化商务的开展。论文首先论证了社会化商务的起点与发展阶段,并对其模式进行了划分;其次对社会化商务的要素进行了识别,将其与传统电子商务的差异进行了阐述;接下来本文发展出了社会化商务领域的研究主题架构,并基于文献计量法,总结出已有成果中涉及到的研究热点和呈现的主线。在上述工作的基础上,论文对社会化商务研究领域的未来方向做出了展望。
英文摘要：
This paper develops the theme framework of research for social commerce based on existing literatures,analyzes the research hotspots of this field and the research main thoughts presented under the theme framework,and expects the future research directions.Research conclusions： firstly,the four connotative elements are： social media,interpersonal interaction behaviors,business intention and information flow. Secondly,the theme framework of research for social commerce consists of three levels： single element,interactivity among elements and matching inside elements. Thirdly,future research on single element level can consider the issues such as the sociality＇s role in customers＇ participation in customization actions under Chinese context,design and implementation of social commerce in respect of business model,increase of the utilization efficiency of big data as well as construction of cloud computing infrastructure and its application etc; future research on interactivity level among elements can consider the issues such as collaborative evolvement of big data and cloud computing as well as collaborative evolvement of business model and big data,etc; future research on matching level inside elements can consider the issues such as matching problems between business model construction and the basic conditions of enterprises.
同期刊论文项目
同项目期刊论文
期刊信息
位置：