中文摘要：

本文聚焦于出行平台,以优步为例,通过深度访谈及研讨会,描述了出行平台的价值共创过程,并基于顾客视角,识别了其中影响价值共创的关键因素。然后,通过层次分析法对这些影响因素的权重进行了分析。研究结果发现,乘客的出行体验受到三个阶段的影响,依照影响力从大到小依次是：乘车、下单、支付阶段;各阶段中的关键价值共创因素按照影响力从大到小依次为：车况、公民行为、交流与对话、参与行为、相互性、信息共享、透明性。最后,本研究基于服务营销理论、价值共创理论以及共享经济理论提出了共享经济背景下的动态价值共创框架模型。本研究的管理意义在于,为企业理解共享经济背景下的价值共创过程提供了新框架,从而有利于企业提升服务系统的共创价值。

英文摘要：

This study focuses on the travel platform and takes Uber for example to describe the value co-creation process of travel plat- form through depth interviews and workshops, and to identify the key factor which influence value co-creation based on the customer per- spective. Then the weights of the influencing factors are analyzed by the analytic hierarchy process. The results of the study show that pas- senger travel experiences are influenced by three stages, in accordance with the influence from high to low in order： ride, orders, pay- ment; the key value co-creation factors in each stage are as follows： vehicle condition, citizenship behavior, communication and dia- logue, participation behavior, interactivity, information sharing and transparency according to the influence from high to low. Finally, based on the theory of service marketing, value co-creation and sharing economic theory, this paper puts forward the framework model of dynamic value co-creation under the background of sharing economy. The significance of this research lies in that it provides a new frame- work for enterprises to understand the value co-creation process in the sharing economic background, so as to help enterprises to enhance the value of the service system.