中文摘要：

地市高职院校在一个充满竞争的场域中发展，同时又出现了“同质化”现象。“差异化”战略的哲学意蕴在于战略与环境必须相适应。当前，将企业的“差异化”战略移植到具有明显环境特征的地市高职院校，并运用于其服务区域经济社会发展的战略研究，具有一定的学术意义和实践意义。以行业为背景衔接区域经济社会发展确定办学定位，以产业升级为引领对接区域产业结构布局设置专业，以就业为导向培养区域产业具有不可替代性的专业人才，以服务为宗旨端接区域产业开展技术研发和成果转化，是实施“差异化”战略的基础、关键、落脚点和有效路径，也是破解高等职业教育“同质化”和提升地市高职院校服务区域经济社会发展能力的着力点。

英文摘要：

Higher vocational colleges at city level are developing in a very competitive environment and meanwhile the ＂homogenization＂phenomenon has occurred. The philosophical connotation of ＂differentiation＂ strategy lies in the adaptation of strategy and environment. At present, the ＂differentiation＂ strategy in enterprise is transplanted into higher vocational colleges with obvious environmental characteristics and the strategic research is applied into serving the regional economic and social development, which has a certain academic and practical significance. In the background of industry, the orientation of running a school is determined by combing the regional economic and social development, in the guidance by industrial upgrading, specialties are set up by connecting the layout of regional indus- trial structure, taking the employment as a guidance the irreplaceable professionals are cultivated in the regional in- dustry, with the service as a purpose the technology development and achievement transformation are carried out in the regional industry, which are the basic, key and effective way to implement the ＂differentiation＂ strategy, and also the focus to find clues to the ＂homogenization＂ of higher vocational colleges and update the ability of the vocational col- leges to serve he regional economic and social development.