近年来日的地旅游竞争力正逐渐成为国内外研究的热点领域。本文目的是通过梳理与回顾相关研究文献,对旅游目的地竞争力主要评价模型、变量选择、模型应用、优势与限制以及对未来研究趋向进行深入探讨。
Although the tourist destination competitiveness (TDC) has been a hot topic among researchers, policymakers and practitioners in tourism industry at home and abroad in recent years, systematic studies on the quantitive evaluation have been still relatively rare. The purpose of this paper is to probe into the models, the selected variables, application, advantages and limitation, as well as the future study of the competitiveness evaluation by reviewing the relevant published theoretical and empirical studies. TDC is generally conceptualized both fi'om the sustainable development of the destination and from the satisfaction of the tourist preference. However, TDC is a complex and a multidimensional concept encompassing various elements. Meanwhile TDC is also a relative concept and its measure depends on the choice of the different benchmarking. The main theoretical bases of TDC are comparative advantage theory and competitive advantage theory. Price, arrivals and receipts, tourist demand and preference, as well as environmental management are the variables that are mostly applied in the evaluation models. The famous Crouch & Ritchie comprehensive model of TDC is introduced and compared with Dwyer & Kim integrated model. The former has been applied to empirical studies while the latter is mainly based on and developed from the former and needs to testify with the further research.Two types of data, published data and survey data, are used in the empirical studies. Finally, the main issues for further research are discussed.