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中文摘要：
本文在旅游罩理论研究的基础上，以四川九寨沟为例，对旅游罩现象进行实证研究，以期推进国内关于旅游罩现象研究的进一步发展。论文从3个方面分别分析了九寨沟旅游者罩、旅游业罩和旅游目的地罩的形成原因。研究表明，旅游罩现象在九寨沟旅游区是存在的，业已对旅游者体验和目的地社会文化造成了影响。本文的研究将进一步促进对旅游罩现象的认识，为合理制定九寨沟旅游业发展战略提供依据，也为其他旅游区旅游业健康发展提供借鉴。
英文摘要：
Tourism bubble is an objective phenomenon in the development of tourism and will have far-reaching impact on tourists＇ experiences and tourist destinations. The paper, based on the theoretical study of tourism bubble, taking Jiuzhaigou, Sichuan Province as an example, makes an empirical study of tourism bubble in the hope of pushing forward its domestic study. The paper analyzes tourists＇ bubble in Jinzhaigou, tourism industry bubble and the cause of formation of bubble in tourist destinations, The study indicates that the phenomenon of tourism bubble does exist in Jiuzhaigou tourist area and has brought about influence on tourists＇ experiences and social-culture in destinations. This study will further promote our understanding of tourism bubble so as to offer references for formulating the strategies of the development of tourism industry in both Jiuzhaigou and other tourist destinations.
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