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基于公众媒介信息的水乡古镇景观意象研究

ISSN号：1002-5006
期刊名称：《旅游学刊》
时间：0
分类：F590[经济管理—旅游管理;经济管理—产业经济]
作者机构：[1]南京大学地理与海洋科学学院,江苏南京210093
相关基金：国家自然科学基金项目（40371030）

关键词：水乡古镇, 景观, 意象要素, 感知, 公众媒介, ancient water towns , landscape , elements of image , perceived, public medium

中文摘要：

本文在修正Lynch关于城市意象要素的基础上，建立了水乡古镇旅游景观意象要素体系，并采用公众媒介古镇照片判读的方式，收集统计了10本水乡古镇的书籍以及6个水乡古镇旅游网站中关于水乡古镇的照片共993张，对景观意象要素指标体系中每一小类景观要素的被感知比例进行统计，进而分析旅游者对水乡古镇旅游景观的感知情况。结果表明：游客对水乡古镇的感知以通道、节点为主，标志次之，对区域和边缘的感知较弱。其中，游客的重点感知景观是民居、河道、沿河街道（街市）、桥、水埠（码头）及船。

英文摘要：

Based on Lynch＇s theory of the city image , a modified index system of the perceived landscape image elements in ancient water towns has been established, which reflects the characteristics of ancient water towns. By counting and analyzing the frequency of the landscape image elements appearing in 993 photographs collected from ten books and six websites of the ancient water towns, some interesting results have been obtained, According to the results, the main perceived elements of water towns are paths and nodes, the second perceived elements are landmarks, and the images of districts and edges are weak. Among the image of nodes, the residences,the cross of rivers and water alleys , bridges and docks are playing a leading role; among the image of paths, tourists pay more attention to the waterway and the streets along the river; among the image of landmarks, boats and trees are the most important elements; among water edges, balusters and banks are the mainly perceived dements, Thus it can be seen that tourists＇ perception on ancient water towns is in relation to the water environment. Affected by the landform of ancient water towns and the time tourists spend in ancient water towns, tourists perception on area is weak. Furthermore, tourists＇ perception on residences is divided into two lays-the inacroscopical lay and the microcosmic lay. The inacroscopical lay consists of residences, houses of famous persons and mansions, while the microcosmic lay is composed of doors and windows, lanterns, carvings, courtyards, cloisters, couplets hung on the columns of a wall, dooryards, roofs, wells, alleys of a house, cliffs, stairs, gallop buildings, among which tourists pay more attention to doors and windows, lanterns and carvings.

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