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中文摘要：
基于CDM框架，从消费者对低碳产品的需求出发，结合碳排放权交易，给出了下游零售商以零售价格以及上游制造商以批发价格为决策变量的利润函数。通过对集中和分散决策的分析得出：低碳环境下，批发价格与产品减排率、减排成本以及碳交易价格的相互关系，以及减排成本过高意味着制造商将会付出巨大的代价去减排，在与零售商合作时失去合作的空间；过低意味着产品不具有市场竞争力，减排投资的收益率小的结论。
英文摘要：
This paper, under the framework of Clean Development Mechanism （CDM）, starts from the customer＇s actual de-mand for low - carbon product, combining with the emission right exchange in the carbon market, and then deduces the profit functions which take retail price as decision variable of retailer and wholesale price as decision variables of manufacturer. Through the analysis of centralized and decentralized decision - making,it can be derived that it has close relation between wholesale price and emission reducing rate,emission reducing cost as well as carbon trade price. Overhigh emission reducing cost means that the manufacturer will pay a huge cost to reduce carbon emission, and then will lose the cooperative space when cooperates with retailer, meanwhile, overlow means that the product will lose competition ability, it has little rate of return on investment.
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