中文摘要：

在大批量定制环境中，客户需求的获取与分析是后续工作的基础。针对产品族特点建立了模块化客户需求模型，并给出了客户需求的不同表述形式，目的使企业能够更加全面准确的把握客户的需求。在获取客户需求的基础上，利用模糊聚类分析法对客户需求进行聚类分析，并采用模糊层次分析法建立了客户需求满意度评估模型。最后以电脑配置的客户需求为实例进行了具体的阐述。

英文摘要：

In the environment of mass customization, obtaining and analyzing customer demand is the basis of subsequent work. This paper establishes a modular customer demand model according to characteristics of the product team and provides different forms for expressing customer demand, aiming at allowing enterprises to master customer demand more comprehensively and accurately; conducts clustering analysis on customer demand with the method of fuzzy clustering analysis on the basis of obtaining customer demand and establishes a customer demand satisfaction evaluation model with the method of fuzzy analytic hierarchy method; and finally makes a specific description with the example of customer demand of computer configura.