考虑由一个供应商、一个资金约束零售商和一个银行组成的供应链,市场需求随机且受销售努力水平影响。针对供应商为零售商提供回购担保的存货质押融资业务,建立供应链上各成员的决策模型。首先分析销售努力水平和零售商最优订购量之间的关系并给出了相应的表达式;接着分析回购价格对决策变量和期望收益的影响,并集中讨论销售努力水平对供应链上各成员期望收益的影响情况。最后,通过数值仿真来验证结论的有效性。
Consider a supply chain consisting of a supplier, a capital constraint retailer and a bank who faces a stochastic demand influenced by sales effort. On the case of the supply's buy-back guarantee against retailer's inventory financing, the paper establishes optimal decision model for supply chain members. Firstly, the article analyses the relationship between sales effort and retailer's optimal order quantity, and gives the corresponding expression. Then the article analyses how the supply chain members' profits and decision variables change by buy back price, and discusses how the supply chain members' profits vary by sales effort. Finally, a numerical example is given to illustrate the correctness of the conclusions.