欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
双渠道供应链成员的风险态度将对渠道优化运作产生重要影响.考虑双渠道订货提前期重叠时可能产生的供货风险,通过引入网络渠道替代效应因子和制造商为零售商承担促销成本比例因子,建立了双渠道供应链协同决策基础模型.在此基础上,针对双渠道供应链成员的风险态度为中性或规避情形,建立了协同决策下的最优定价模型和期望利润模型,并通过算例验证模型的可行性.
英文摘要：
Risk attitude of partners in dual-channel supply chain system exerts a major impact on channel optimization.By consideration of delivery risk caused by lead time overlap,through introduction of online channel substitution effect factor and ratio factor that manufacturer bears promotional cost for retailers,dual-channel supply chain collaborative decision-making model is developed.On this basis,for supply chain members who have neutral attitude or aversion risk,the optimal pricing model and expected profit model based on collaborative decision-making have been developed,followed by verification of feasibility through a numerical example.
同期刊论文项目
同项目期刊论文
期刊信息
位置：