从20世纪90年代初开始,我国餐饮业发展迅速,规模急剧扩大,其增长速度之快、持续时间之长是其它行业所没有的。在形势一片大好的餐饮行业,为了避免盲目投资带来的风险,进行市场需求的预测就变得十分必要。市场预测是在市场调查的基础上,利用一定的方式或技术,预算未来某时期内市场供求趋势和影响市场营销因素的变化,从而为企业的决策提供依据。
Since the beginning of the 1990s catering industry in China has developed rapidly. Although the situation is excellent in catering industry, the forecast is very necessary for market demand in order to avoid the risk of blind investment. Market forecast is based on market survey and uses certain technologies to predict the market trends for the next period and factors affecting the changes in marketing.