中文摘要：

本文从知识观的视角分析了企业国际化扩张过程中的市场进入问题,并基于时际范围经济的原理提出了一个过程模型。根据过程模型,企业在国际市场进入过程中必须考虑以下几个方面的问题：第一,企业应当采取序贯进入国际市场的策略,以更加有效地追求和实现时际范围经济;第二,由于时间压缩不经济的存在,企业必须审慎考虑国际市场进入的跨度和节奏;第三,类似于企业对核心业务的专注,企业应当审慎考虑国际化扩张的市场范围,或者更明确地说,企业应当序贯进入具有前期知识积累的目标市场;第四,企业在制定和实施国际化扩张战略时,初始目标市场的选择显得尤其重要,需要根据企业所在产业的市场结构、企业的竞争地位和战略目标等因素综合权衡。

英文摘要：

The paper discusses an company＇s entry into international market from the perspective of knowledge based view,and puts forth the process model based on the principle of inter-temporal economies of scope.On the basis of the process model,the paper argues that a company must take one thing with another in the course of entry into international market.First,a company should enter international market in a sequential order to gain inter-temporal economies of scope.Second,a company must think over the pace and rhythm of entry into international market by virtue of time compression diseconomies.Third,like as focus of core business,a company must think over the scope of extended international market,or must enter the target market with prophase knowledge sequentially.Forth,the first target market is very important for a company to formulate and implement its international strategy,and the corporate should think over the selection of the first target market on the basis of market structure,its competitive position and its strategic objective.