中文摘要：

基于客观性、可比性、科学性等变量选择原则，本文构建了衡量省区竞争力的品牌关联变量体系，并利用主成分和聚类分析法比较了2010和2012年品牌形成的省区竞争力差距，认为品牌形成的省区竞争力差距越来越明显且呈扩大化的趋势，建议政府应强化品牌培育的意识，积极推进品牌战略实施，为省区竞争力提升提供支撑。

英文摘要：

Brand is a key element of regional competitiveness .Following the principles of objectivity , comparability , and scientificity in variable selection , this study constructs a system of brand related variables to measure the gap of competitive-ness among different provinces .By using principal component analysis and cluster analysis methods , it compares the brand-based gap of provincial competitiveness between 2010 and 2012.The study shows the trend that the gap has become more ob-vious and expanded .Therefore , it suggests that the government should strengthen brand awareness and actively promote the implementation of brand strategy and provide support for greater regional competitiveness .