中文摘要：

介绍了行为经济学中前景理论的概念与内涵，并运用前景理论探讨乡镇卫生院卫生人才建设过程中人才供需双方的心理特征与非理性决策行为，认为决策人的有限理性影响了我国乡镇卫生院人才政策的科学有效性、确定效应强化了人才供需双方对政府责任回归及打破人员编制固化的要求、决策参照点的变化及差异致使岗位吸引力缺乏且人才出现离职倾向、心理账户的存在及变化造成现有卫生人才建设机制缺乏适用性与科学性。因此，前景理论对我国乡镇卫生院人才队伍建设具有较好的解释力与理论启示。

英文摘要：

Introduced are the concept and connotation of the prospect theory in behavioral economics, and the theory is used to explore the psychological characteristics and irrational decision behaviors of both supply and demand sides of talents in human resource development of township hospitals. The study found that the limited rational decision of people influenced the policy effectiveness of human resource policy for such hospitals, and the certainty effect strengthened the demand for restoration of government accountability and the breaking of staffing quota limits. The change and difference of reference point resulted in the lack of incentives and turnover of posts in such hospitals. The presence and change of the mental account caused unscientific human resource development. Based on such findings, the prospect theory can provide good explanatory power and theoretical enlightenment for such development.