电子商务是信息经济时代的一种重要的营销模式,随着信息化水平的提高而不断完善。基于我国企业电子商务实践的数据调查,借助于CFA验证方法,经验性的研究可以揭示了我国企业电子商务实施的内在性规律,从而为我国企业改进电子商业的实施策略、提高电子商务的实施效率提供了现实性酌理论借鉴。
Electronic commence is a kind of important market model, and would gradually be improved with the advancement of information technique. The empirical research may disclose the inner rule of electronic commence in our enterprise based on actual practice data and by the CFA model, which may provide actual theory reference for our enterprise to strengthen electronic commence strategy and raise its operation performance.