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中文摘要：
以消费者的购车决策行为作为研究对象,建立投资效益模型进行分析,并以美国汽车销售历史数据对结论进行验证.研究结果显示消费者购车后的持有者成本与个人从汽车消费中得到的收益成正比,而汽车技术的进步可能会提高消费者的持有者成本;对已购汽车用户而言,其所面临的二手汽车市场越不发达,所期望的购车汽车技术水平越高,会降低他们的购买新技术汽车的动机;同时汽车售价越高,消费者对购买汽车的技术水平期望值将越高.
英文摘要：
This study establish a investment efficiency model to analysis the decision-making behavior of consumers to buy cars, and then verify the main conclusions with the help of the U.S. historical auto sales data. The results show the holding cost of the car buyers is proportional to income, and advances in automotive technology may increase the cost of the holder; the more convenienter the public transportation system, the higher the expected value of technical level of the car; with. the development of the second-hand car market, the car buyer wll have higher motivation to purchase new technology vehicles; the high vehicle price will highten the car technology level consumers expect.
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