依据旅游本底趋势线理论,对汶川震后四川旅游总收入、国内旅游人次及收入、入境旅游人次及收入5个指标的影响进行了定量分析.结果发现,四川l国内旅游市场和入境旅游市场对危机的响应存在差异,入境旅游市场对危机事件的响应更为敏感.震后国内市场恢复较快,入境市场恢复较慢,并揭示了两者在损失量(率)上的差异以及具体的恢复时间.
According to the tourism background trend-line theory, this article quantitatively analyzes the impacts of the earthquake events on the total tourism revenue, domestic tourism numbers, domestic tourism income, inbound tourism numbers and foreign currency earnings in Sichuan Province. The results show that Sichuan domestic tourism market and inbound tourism market response to crisis in different ways. Inbound tourism market is more sensitive to the crisis than domestic tourism market. The domestic market recovered faster than inbound tourism market after earthquake. Then differences of loss amount and loss rate were revealed, so was the specific recovery time.