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中文摘要：
了解不同类型游客对解说媒体的需求，对解说系统的规划设计有重要的指导意义。故从大学生的角度，通过问卷调查分析大学生对解说媒体的需求与偏好，经相关分析、单因素方差分析探讨了大学生人口统计学特征、出游特征与解说媒体需求之间的联系。研究发现，大学生对解说员、网络和电子解说媒体有较高的需求；不同人口统计学特征和出游特征对解说媒体的需求存在很大的差异。
英文摘要：
Understanding different types of visitors＇ needs towards tourism interpretation media has an important guidance to the planning and design of tourism interpretation system. This study analyses the college students＇ needs and preferences towards tourism interpretation media in the form of questionnaire, and discusses the relationship between demographic characteristics, travel features and needs of interpretive media through correlation analysis and ANONA. The results demonstrate that college students have high demand for narrator, network and electronic interpretive media. There is significant difference between college students＇ demographic characteristics and travel features with their preference for different kinds of interpretive media.
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