本文运用探索性案例研究方法,选取1家研发服务机构与3家中小制造企业之间合作案例为研究对象,研究发现:研发服务与中小企业价值共创过程模型分为"观念共识-价值共生-价值共赢"三个阶段;研发服务通过互动诊断与考察交流的"言传+身教"的"传道"方式,帮助企业"觉察"与"觉醒"以达成观念共识;研发服务通过"授之以鱼"与"授之以渔"的"教授+教练"的"授业"方式,帮助企业"学习新知"与"学以致用"以促成价值共生;研发服务通过"答疑+答辩"的"解惑"方式,帮助企业执行方案与达成目标以实现价值共赢。
This paper uses an exploratory case study method, selects the cooperation case between one R&D service institutions and three small and medium - sized manufacturing enterprises as the research object, the study found that: R&D service and SME value co- creation process models are divided into three stages:theeoncept of consensus, the value of symbiosis, and the value of a win - win situation. R&D service helps enterprises "awareness" and "awakening" to reach a consensus through inter- active diagnosis and study exchange by using a "talk + teach" mission; and it also help enterprises to "learn" and "to learn in order to practise", to promote the value of symbiosis by using a "professor + coach" teaching mode, to "teach a man how to fish" rather than to "give a man a fish". Then, through the "Q&A + reply" doubts - solving method, R&D service will help enterprises to implement plan and achieve the goal of a win - win situation of values.