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移动商务信任的演化博弈及动态仿真
  • ISSN号：1003-3254
  • 期刊名称：计算机系统应用
  • 时间：2013
  • 页码：1-6
  • 分类：TP18[自动化与计算机技术—控制科学与工程;自动化与计算机技术—控制理论与控制工程]
  • 作者机构：[1]中南大学商学院,长沙410083, [2]中南林业科技大学商学院,长沙410004
  • 相关基金：国家自然科学基金委创新群体资助项目（70921001/G0104）;湖南省哲学社会科学基金（11YBB394）
  • 相关项目：复杂环境下不确定性决策的理论与应用研究
作者： 郭零兵|罗新星|朱名勋|
关键词： 移动商务, 信任, 演化博弈, Netlogo仿真, 动态, mobile commerce, trust, evolutionary game, Netlogo simulation, dynamic
中文摘要：

用户信任是影响移动商务成功的关键因素之一，其形成与发展是一个动态演化的过程．运用演化博弈理论，研究用户信任的演化均衡状态，并应用Netlogo进行仿真．研究显示，建立潜在用户的信任，移动商家应采取主动发出可信信号；对于老用户，应致力于提升用户满意度；监管机制应随着移动商务的发展来调整其具体政策，在严格管理的同时营造适当宽松的发展环境，对受损用户的补偿和对失信商家的惩处，在初期应较大，随着监管机构提高其发现商家失信行为的概率，额度可以逐步减小．

英文摘要：

Customer＇s trust is one of the critical success factors of mobile commerce. Its formation and development is a dynamic evolutionary process. Using evolutionary game theory to study the evolution of customer trust equilibrium, and simulation application Netlogo. Studies have shown that to establish the confidence of potential users, m-merchants should take the initiative to issue a credible signal; For old users, should be committed to enhance customer satisfaction; regulatory mechanisms should adjust its policy with the development of m-commerce in the strict management create appropriate and comfortable environment for development, compensation to customers and punishment to dishonesty m-merchants should be larger at an early stage, with the regulatory authorities to improve the probability of its discovery merchants acts of dishonesty, the amount can be gradually reduced.

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复杂环境下不确定性决策的理论与应用研究
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复杂环境下不确定性决策的理论与应用研究
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基于模糊证据推理及改进TOPSIS的多属性群决策方法
Parameter Estimation of RBF-AR Model Based on the EM-EKF Algorithm
Carbon Quotas,Subsidies and Engineering Machinery Remanufacturing
技术联盟伙伴选择因素与联盟绩效的关系研究
基于本体的决策问题智能分析方法及其应用
行业整合背景下的中国有色金属企业技术效率评价
MLP training in a self-organizing state space model using unscented Kalman particle filter
一种基于区间直觉梯形模糊数偏好大群体冲突测度研究
Assessment of sustainable development: A case 
一种基于关键非功能需求的软件可信性度量模型
Insight into Factors Influencing the Effect of Knowledge Transfer of Technological Alliance—A Mathem
A sequential learning algorithm based on adaptive particle filtering for RBF networks
新兴技术应用“孤岛”突破的仿真分析
A Dynamical Consensus Method Based on Exit-Delegation Mechanism for Large GroupEmergency Decision Ma
Multi-criteria semantic dominance: A linguistic decision aiding technique based on incomplete prefer
战略性新兴产业共性技术开发的合作企业评价——双维两阶段筛选模型的构建与应用
中国文化产业技术效率度量研究:2000-2011年
Extraction enhancement of zinc(II) in ammoniacal media through solvent and synergistic effects: A st
Multi-criteria decision-making method based on normal intuitionistic fuzzy-induced generalized aggre
Onunknown small subsets and implicit measures: new techniques for parameterizedalgorithms
Method of multi-criteria group decision-making based on cloud aggregation operators with linguistic
Ahesitant fuzzy linguistic multi-granularity decision making model based ondistance measures
Matchingand weighted P2-packing: algorithms and kernels
On the parameterized vertex cover problem for graphs with perfect matching
具有模糊信息的多数量多属性电子交易匹配问题
An outranking approach for multi-criteria decision-making problems with simplified neutrosophic sets
Multi-criteria outranking approach with hesitant fuzzy sets
Quad-rotor modeling and attitude control using state-dependent ARX type model
参考价格符合峰终定律的多产品动态定价模型
考虑消费者双通道心理账户和参照依赖的动态定价问题研究
AMarkov random field model for the restoration of foggy images
Effects of intellectual capital on innovative&nbsp
P2P借贷出借人的羊群行为及其理性检验——基于拍拍贷的实证研究
社会资本对众筹项目融资成功率影响的实证研究
Cost-Sharing Contract in Low Carbonization Supply Chain Based on Improving Demand for Low-Carbon Pro
Theauxiliary iterated extended Kalman particle filter
我国有色金属企业国际化:现状评价与关键问题探析
Amodeling and control for magnetic levitation system basedon state-dependent ARX model
求解非线性P0互补问题的非单调磨光算法
Stackelberg Game of Buyback Policy in Supply Chain with a Risk-Averse Retailer and a Risk-Averse Sup
Bayesian analysis of heavy-tailed market microstructur
盈利能力、技术创新能力和资本结构－－基于高新技术企业的实证分析
A modeling approach to financial time series based on market microstructure model with jumps
Amulti-product newsvendor problem with budget and loss constraints
网络组织知识转移仿真分析
International trade, FDI (foreign direct investment) and embodied CO2 emissions: A case study of Chi
网络视角下联盟企业知识转移行为模型及实证研究
Using LMDI to analyze the decoupling of&n
“两型”技术研发主体演化博弈及其稳定性分析
Generalized intuitionistic fuzzy geometric aggregation operators and their application to multi-crit
加权局域世界网络组织技术扩散模型及仿真分析
战略性新兴产业共性技术开发的合作企业评价-双维两阶段筛选模型的构建与应用
Polymorphic Uncertain Linear Programming for Generalized Production Planning Problems
Animproved three-term conjugate gradient algorithm for solving unconstrainedoptimization problems
On parameterized complexity of the signed dom
Avariable projection approach for efficient estimation of RBF-ARX model
The quasi- intuitionistic fuzzy Choquetgeometric operator for multicriteria decision making
A discrete differential evolution algorithm forthe multi-objective generalized assignment problem
基于信息共享角度的团购策略研究
Multi-criteriagroup decision making method based on intuitionistic linguistic aggregationoperators
考虑策略型消费者双层因素的多零售商动态博弈定价
Adaptiveestimation of depth map for 2D to 3D stereoscopic conversion
就地城镇化对我国区域消费市场的影响
Generalized fuzzy Shapley functions for fuzzy games
Interval-valued intuitionistic fuzzy multi-criteria group decision making based on VIKOR and Choquet
中国上市企业高管离职影响因素的跨层研究
Consensusmodel for multiple criteria group decision making under intuitionistic fuzzyenvironment
Managerial equity incentive, corporaterisk-taking, and&nbsp
State-spacemodeling for seismic signal analysis
基于IPO模型的团队多样性-冲突-绩效权变模型的元分析
The impact of international trade on China&ap
Amodified nonmonotone BFGS algorithm for solving smooth nonlinear equations
基于群体冲突的模糊偏好关系大群体决策方法
NewBFGS method for unconstrained optimization problem based on modified Armijoline search
基于规模报酬可变假设的城市环境绩效评价及其成因分解
基于QPSO-PP-GRNN神经网络的工程机械行业绿色供应商选择
Web 软件可信性的模糊评价方法
Polymorphicuncertain nonlinear programming approach for maximizing the capacity of V-beltdriving
软件可信性的 MAGDM 度量模型
基于决策者信任度的风险型混合多属性群决策方法
Multi-criteria decision making methods based on interval-valued intuitionistic fuzzy sets
Multi-attribute decision analysis under a linguistic hesitant fuzzy environment
Some interval-valued intuitionistic uncertain linguistic Choquet operators and their application to
OWA aggregation over a continuous fuzzy argument with applications in fuzzy multi-criteria decision-
偏好冲突优化的多属性多阶段大群体决策方法
Multi-criteria decision-making based on hesitant fuzzy linguistic term sets: An outranking approach
A partial binary tree DEA-DA cyclic classication model for decision makers in complex multi-attribut
Correlation coefficients of hesitant fuzzy sets and their Applicationbased on fuzzy measures
基于区间模糊数的多阶段冲突型大群体应急决策方法
An Extension of ELECTRE to Multi-criteria Decision-making Problems withMulti-hesitant Fuzzy Sets
The impact of international trade on China's industrial carbon emissionssince its entry into
Effects of intellectual capital on innovative performance: the role ofknowledge-based dynamic capabi
一种新的非单调谱共轭梯度法
Interval-valued intuitionistic fuzzy multi-criteria group decisionmaking based on VIKOR and Choquet
小微企业的正规化与非正规化选择—基于双重信贷市场的视角
A Fuzzy Multicriteria Group Decision-Making Method with New Entropy of Interval-ValuedIntuitionistic
A hesitant fuzzy linguistic multi-granularity decision making model based on distance measures
An Interval type-2 fuzzy number based approach forMulti-criteria Group Decision-making Problems
A three-term conjugate gradient algorithm for large-scale unconstrained optimization problems
Assessment of sustainable development: Acasestudy of Wuhan as a pilotcity in China
Simulation and analysis of bid evaluation behaviors for multi-attribute reverse auction
A novel discrete differential evolution algorithm for the vehicle routing problem in B2C e-commerce
A LOCALLY SMOOTHING METHOD FOR MATHEMATICAL PROGRAMS WITH COMPLEMENTARITY CONSTRAINTS
A fuzzy matching model with Hurwicz criteria for one-shot multi-attribute exchanges in E-brokerage
A Risk Elimination Coordination Method for LargeGroup Decision Making in the Emergency of Natural Di
Hesitant fuzzy Hamacher aggregation operators for multicriteria decision making
关系契合对知识迁移与突破性创新绩效的影响研究
A Multi-criteria Decision-making Method based on Heronian Mean Operators under Linguistic Hesitant F
Comments on “A hybrid conjugate gradient method based on a quadratic relaxation of the Dai-Yua hybri
Hesitant fuzzy information measures and their applications in multi-criteria decision making
Visual MISER: An efficient user-friendly visual program for solving optimal control problems
An interval-valued intuitionistic fuzzy principal component analysis model-based method for complex
A modeling approach to financial time series based on marketmicrostructure model with jumps
A novel method of converting photograph into Chinese ink-painting
A complex multi-attribute large-group PLS decision-making method in the interval-valued intuitionist
Atanassov's Interval-valued Intuitionistic Linguistic Multi-criteriaGroup Decision-making Me
An Outranking Approach for Multi-criteria Decision-making Problems with Interval-valued Neutrosophic
Multi-criteria group decision making method based on interval 2-tuplelinguistic information and Choq
Some Geometric Operators for AggregatingIntuitionistic Linguistic Information
Simplified neutrosophic sets and their applications inmulti-criteria group decision-making problems
A Discrete Differential Evolution Algorithm for the Multi-Objective Generalized Assignment Problem
An Empirical Study of Word-of-Mouth Generation and Consumption (vol 31, pg 952, 2012)
基于二型三角诱导OWA算子的多准则决策方法
基于前景理论的两产品报童的订货模型
中国区域建筑产业TFP变化趋势与影响因素分析
空间维视角下中国建筑产业竞争力形成机理差异化研究
Regional Differences and Variability on Enterprise Management Performance: A case in China
A Fuzzy Multicriteria Group Decision-Making Method with New Entropy of Interval-Valued Intuitionisti
旅游者—旅游地认同驱动因素及其对忠诚的影响
Some issues on quasi-arithmetic intuitionistic fuzzy OWA operators
A multi-attribute large group emergency decision making method based on group preference consistency
An Uncertain Linguistic Multi-criteria GroupDecision-making Method Based on a Cloud Model
Local-Structure-Based Community detection in Firm Network
基于策略型消费者的易腐蚀性产品最优定价研究
Measuring the evolution of China’s low carbon economyperformance
A Method to Dynamic Stochastic Multicriteria Decision Making withLog-Normally Distributed Random Var
The auxiliary iterated extended Kalman particle filter
Simplified neutrosophic linguistic normalized weightedBonferroni mean operator and its application t
考虑损失厌恶零售商的混合渠道库存决策问题
考虑服务和退货的双渠道供应链定价问题研究
关系冲突管理：团队效能感和团队情绪智力的调节作用
直齿圆柱齿轮传动设计的全局优化方法
基于条件风险值准则的战略顾客报童模型
一种基于区间直觉梯形模糊数偏好的大群体决策冲突测度研究
基于退出-委托动态冲突消解机制的应急大群体决策方法
基于扩展灰数Hausdorff距离的随机多准则决策方法
基于多值中智集的TODIM方法
基于Hurwicz的概率不确定的灰色随机多准则决策方法
什么导致了股票收益的“媒体效应”：预期关注还是未预期关注
投资者情绪特征对股票价格行为的影响研究①
低碳经济下嵌入式低碳服务机制设计研究
企业漂绿行为研究述评与展望
团队人口统计特征多元化与绩效关系的元分析
具模糊信息的多数量多属性电子交易匹配问题
碳限额交易机制下碳信息不对称对供应链的影响研究
基于马尔可夫链的可信软件动态评估模型
基于区间梯形二型犹豫模糊数的多准则决策方法
市场结构影响新兴技术企业创新策略选择的博弈
Web软件可信性的模糊评价方法
基于质量信号的众筹融资影响因素研究
有限理性情形下金融产品创新操作风险识别
“两型”技术研发制约因素的案例研究
基于演化博弈模型的企业集团母子公司治理研究
软件非功能需求国内外研究综述
基于发行商的完片担保供应链融资模式探究
共识、共生与共赢：价值共创的过程模型
基于改进Deffaunt模型和小世界网络的舆情传播模拟与仿真
软件可信性的MAGDM度量模型
文化创意企业知识获取和整合能力的影响因素研究：源自中国企业的实证研究
Promote the Engineering of Ecological Civilization Construction by Building “Resource-conserving and Environment-friendly Society”
基于演化博弈视角下的农户信贷融资分析
Dynamic assets allocation based on market microstructure model with variable-intensity jumps
考虑同群效应的消费者低碳支付意愿研究
技术扩散的过程与模型：一个文献综述
基于正态分布优先集结算子的随机多准则群决策方法
CONFLICT MEASURE MODEL FOR LARGE GROUP DECISION BASED ON INTERVAL INTUITIONISTIC TRAPEZOIDAL FUZZY NUMBER AND ITS APPLICATION
EXTENSION OF THE TOPSIS METHOD BASED ON PROSPECT THEORY AND TRAPEZOIDAL INTUITIONISTIC FUZZY NUMBERS FOR GROUP DECISION MAKING
金融不良资产价值评估方法研究
基于线性函数型权重的RBF-ARX模型的磁悬浮球系统预测控制
The mean correcting martingale measures for exponential additive processes
组织等级：基本概念及作用机理
期刊信息
  • 《计算机系统应用》
  • 中国科技核心期刊
  • 主管单位:中国科学院
  • 主办单位:中国科学院软件研究所
  • 主编：苏振泽
  • 地址：北京8718信箱
  • 邮编：100190
  • 邮箱：csa@iscas.ac.cn
  • 电话：010-62661041
  • 国际标准刊号：ISSN：1003-3254
  • 国内统一刊号：ISSN：11-2854/TP
  • 邮发代号:82-558
  • 获奖情况:
  • 国内外数据库收录:
  • 波兰哥白尼索引,美国剑桥科学文摘,中国中国科技核心期刊,中国北大核心期刊（2000版）
  • 被引量:15201