如何辨别新技术的商业化潜力,是理论与实践中的一个重要问题。但目前的研究方法存在着主观判断与客观事实相分离的状态。本文认为,应当从主客观两个方面确立新的分析框架,因为新技术(产品)的市场前景、产业化过程与商业获利过程,存在许多不确定性,所以需要人们对其“商业化潜力”做出主观判断;而另一方面,新技术又是在大量相关技术成果基础上出现的,人们对大量“相关技术成果”的关注(科技文献与商业信息;专利;政策与计划等),就是一种客观的、间接性的实践活动,对新技术商业化潜力的判断,应当反映这种实践特性。据此,本文提出了一个反映主客观要求的方法论框架,并阐述了应用该方法的基本步骤。
It is important that how to identify the commercialization potential of new technology, no matter in the theory studying or the activity practicing. But there are a separateness of subjective judgment and objective fact in the conventional methodologies. This paper argues that we should propose a conceptual framework of combining the subjective perspectives and the objective perspectives. The subjective perspectives of the conceptual framework resolve the problems of judging the marketing potential, the industrialization process and the profits obtaining of the new technology. On the other hand, the new technology is from the number of related technology achievements that it is the focus of attention in internet, patents, and policies and planning, etc. so, the evaluation on the commercialization potential of new technology should reflect all of the attention to the objective fact. Therefore, this paper proposes the conceptual framework of meeting the requirement of combining the subjective and objective together and the main steps of this methodology is illustrated at last.