中文摘要：

本研究运用2011年对甘肃省会宁县1042个参保农民的调查数据，实证分析了农民对新农保忠诚度的主客观影响因素。回归分析发现，客观因素中，农民的年龄、身体状况和干部身份对忠诚度有显著性影响。农民的年龄越高、身体状况越好对新农保越忠诚，相比群众，干部更忠诚新农保；主观因素中，农民的养老风险认知，对新农保的重要性认同、满意度、信任度和了解程度均对忠诚度有正效应。提高农民的忠诚度有助于新农保制度的可持续发展，增进农民对新农保的了解度、信任度和满意度是制度有效实施的重点。

英文摘要：

Using the data of 1042 farmers in Huining County in Gansu Province in 2011, this paper gives a quantitative analysis on the influence of the subjective and objective factors on the farmers＇ loyalty on the new type of rural social endowment insurance. Regression analysis finds that the farmer＇s age, physical condition and the cadre identity has a significant influence on loyalty in the objective factors. The higher age, the better physical condition, the higher loyalty on the new type of rural social endowment insurance. Compared to the masses, the cadres have more loyalty. The farmers＇ pension risk perception, the importance degree of identity, satisfaction, trust and understanding degree of rural social endowment insurance has a positive effect on their loyalty. Raising farmers＇ loyalty is helpful to the sustainable development of the new type of rural social endowment insurance, to improve farmers＇ understanding, trust and satisfaction of the new type of rural social endowment insurance is the key of effective implementation of the system.